BIC® and Disney
Since 2001, BIC® has been marketing a range of writing instruments (ballpoint pens, roller pens, graphite pencil, …) specifically for children, which feature famous fun-loving characters from ©Disney. With a strong and unique identity, BIC® and Disney have reinforced and extended their partnership by bringing in 2003 something truly exciting: Disney Magic Artist BIC® products line with high quality crayons, felt pens and a wide variety of coloured pencils, as well as theatre kits.
Click here to view the Disney Magic Artist BIC® page.

BIC and Barbie
Since 1998, BIC Brazil has been working in partnership with Mattel to bring a totally hip line of Barbie products to its young consumers. For young girls between the ages of 5 and 11 years old, these products include ball point pens, gel pens, graphite pencils and coloring pencils, all containing different images of the most famous doll in the world. These products fit in with the lifestyle of the modern young girl who wants to be up-to-date with the latest in the fashion world.